THE DREAM IN ACTION

When MTV started airing ‘Elimidate’ (and other equally worthless shows) and permanently abandoned their roots, music, many were very upset. When Fall Out Boy became “Sell Out Boy” and abandoned their indie roots, many others were very upset.

Pitchfork.tv provides and awesome combination of what MTV and Fall Out Boy stole from us, great indie music with great indie videos. Not only does pitchfork.tv hook up some great videos they are on the ball with offering some mp3’s and blogs along with the usual fodder of photos, reviews and interviews.

In the words of the founders: “Pitchfork.tv is the first-ever music video channel dedicated to the documentation of independent music. As a visual extension of the music coverage Pitchfork Media has provided for more than a decade, and a means of updating and advancing the music television format, Pitchfork.tv brings you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online.”

My take: Site well built. The UI is phenomenally creative where the video playing never leave center stage but you can still read your reviews and get the concert schedules. As a say.no.radio faithful this is a welcomed combo to my favorites.