THE DREAM IN ACTION

Tonight I was reading the Harvard Business Publishing site and there was an article that caught my eye. It was called, What Surfing Can Teach Us About Managing the Unexpected, and was all about responding to such tough economic times. The point was made, very well, that it’s not so important how we react to economic changes but more about how we prepare and position ourselves in a timely manor to take advantage of such turbulence. This point is hitting me strong as I think about timing and positioning, first I’ll share an excerpt from the article…

Instead of paddling around in circles as though we were in some calm lake, we need to learn to act like surfers — to place ourselves in the rising and falling swells, paddling forward while glancing occasionally backwards, so that we will be ready when the big wave comes. If we do that, we will stand up at the right moment, establish our balance, take a deep breath, and ride the exhilarating force of history all the way to shore.

Growing up surfing this analogy really make sense to me. When teaching surfing (I used to give lessons) I’ve always told people that “riding waves is pretty easy, but catching them is almost impossible”. This makes so much sense from a business standpoint too because the right business idea could be ridden out by many folks…these are called employees…sure it still takes work, but not nearly as difficult. What is practically impossible is catching that wave, starting and executing on the right business in the right market, with the right product, and the right people. Timing and positioning.

I’m encouraged that SocialDreamium is actual timed well and positioned accordingly. On Read Write Web today there was a post about how Tech firms are hiring Developers and Community Managers. This is a strong affirmation that the market SocialDreamium is going after is an important, emerging market with a need. If we can develop software that meets the needs and solves the problems that community managers are having we will be successful. But, we must also build the right team and focus on the right targets.

So far, so good.

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