Comments on: Customer Development for Foursquare

By: Chicago’s Foursquare Street Team | THE DREAM IN ACTION

Chicago’s Foursquare Street Team | THE DREAM IN ACTION — Mon, 07 Dec 2009 00:39:45 +0000

[...] a while now I’ve been writing about Foursquare customer development, sales, and business development. I’ve written about my experience as a foursquare sales rep [...]

By: evreeland

evreeland — Tue, 10 Nov 2009 02:52:47 +0000

Sounds good. Looking forward to it as well. Congrats on the wedding!

By: Ryan Graves

Ryan Graves — Tue, 10 Nov 2009 02:51:18 +0000

Sweet. Let's chat in December over the phone…I look forward to the convo.
(can't before that b/c I'm getting married)

By: evreeland

evreeland — Tue, 10 Nov 2009 02:48:34 +0000

I'm finishing up at Princeton, and trying to figure out what I'm going to do after I graduate.

By: Ryan Graves

Ryan Graves — Tue, 10 Nov 2009 02:42:16 +0000

Yea I know Andrew at Groupon, they have a very compelling model that
foursquare could definitely thing about.
great idea with the 'area specials' idea.

Where are you located?

By: evreeland

evreeland — Tue, 10 Nov 2009 02:20:38 +0000

Very interesting post. I feel like this is very relevant to what @jonsteinberg posted today about local online advertising. Local small business want calls or leads not clicks. In the case of bars / restaurants they want customers. There are a lot of companies out there trying to solve the local advertising problem, the great thing about foursquare is that because of its social nature local business owners will easily be able to see the value that foursquare is bringing to their business when the user tells the bartender “I found the deal on foursquare” etc. To me this is going to be incredibly more appealing to local business owners than other types of online local advertising. I really like your idea of foursquare removing the need for opt-in participation. The tip and to-do list, but I think they could take this one step further by developing a simple platform where business could post their own weekly/daily specials etc. This could even be maintained by the entire community Wikipedia style. Eventually there could be a “specials in my area” feature where users could find out all of the specials within a certain radius of the users location. Foursquare is such a great tool for local business because its simple and it would not be very time consuming to maintain an advertising campaign.

Another cool company that I think is onto a great idea is Groupon (based by you). Foursquare offers a a lot of potential for companies to try to take advantage of this “group buying” idea.

By: evreeland

evreeland — Mon, 09 Nov 2009 19:52:47 +0000

Sounds good. Looking forward to it as well. Congrats on the wedding!

By: Ryan Graves

Ryan Graves — Mon, 09 Nov 2009 19:51:18 +0000

Sweet. Let's chat in December over the phone…I look forward to the convo.
(can't before that b/c I'm getting married)

By: evreeland

evreeland — Mon, 09 Nov 2009 19:48:34 +0000

I'm finishing up at Princeton, and trying to figure out what I'm going to do after I graduate.

By: Ryan Graves

Ryan Graves — Mon, 09 Nov 2009 19:42:16 +0000

Yea I know Andrew at Groupon, they have a very compelling model that
foursquare could definitely thing about.
great idea with the 'area specials' idea.

Where are you located?