THE DREAM IN ACTION

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November 30, 2009
Posted by Ryan Graves

3 Simple Questions about Blogging

Recently, the fact that I have a semi-successful blog has caught wind around my office. I was asked this week to answer a few questions on blogging that will be used in some presentation about why we should be using blogs for communication in the corp world. I hope the presentation reaches some people, but I thought I’d share my answers here…

1. What is the easiest part about blogging?
The easiest part about blogging is that it’s fun. I enjoy taking the time to reflect on a subject and funnel my thoughts into something that I believe will help or be constructive for someone else (the reader). In my 3+ yrs blogging I’ve gotten much better at diagramming an idea and communicating that idea to others.

2. What is the most challenging?
Staying focused can be very difficult. When you start a blog you have choices to make: Who’s my target? What are my goals/metrics? Why am I doing this? Keeping the answers to those questions in mind is critical to writing a good blog. I write posts for the GEHC IT blog that will expose the employees to something that they’ve not been previously exposed to or to give them helpful hints/tips on specific IT things. In short, you have to give them a reason to come back.

3. What are your goals/initiatives as far as professional blogging?
This is difficult to say. First, I’m not at all a professional blogger. Second, I think this term “professional blogger” can confuse some folks. Professional bloggers are blogging for a living, for profit, I blog to stay fresh, improve my writing, and generally increase my voice to the world. It’s still debatable whether or not I have any thing worthwhile to say :)

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I outline like crazy, drawing is a little to time consuming so I make lists of ideas the extrapolate upon those words or ideas. Another thing I keep in mind is how the post will look. Content aside I want the post to be visually appealing. If it's an enormous blog of unparagraphed text then nobody will even start reading it. Keeping the beginning paragraph fun will lock 70% or so of readers into the whole article. It's not really rocket science, I learn alot from Darren at CopyBlogger and a ton from ZenHabits blog. Both of those guys are AWESOME writers.

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I outline like crazy, drawing is a little to time consuming so I make lists of ideas the extrapolate upon those words or ideas. Another thing I keep in mind is how the post will look. Content aside I want the post to be visually appealing. If it's an enormous blog of unparagraphed text then nobody will even start reading it. Keeping the beginning paragraph fun will lock 70% or so of readers into the whole article. It's not really rocket science, I learn alot from Darren at CopyBlogger and a ton from ZenHabits blog. Both of those guys are AWESOME writers.

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Ryan, Diagramming an idea is an amazing concept for some people. I'd love to hear more about your process for attacking a subject and diagramming your thoughts. Do you start with the end in mind or do you flow until you have a structure that makes sense?

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  • Hi. I'm Ryan Graves and this is my personal blog. I'm an entrepreneur living in San Francisco, but I'm from San Diego. My wife blogs too, and I love my family.

    I'm the CEO of UberCab the radest startup on earth. Here's more about me, and more about my work.





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