THE DREAM IN ACTION

Events are the things that bring us together, in real life, around a specific topic. Whether it’s a Victoria Secret Fashion Show, or a Monday Night Football Game, or an app launch party, people collect together in real life or with a shared common experience like watching the same TV show at the same time. Increasingly, the discussion around those events is becoming interesting and profitable.

Google and Bing, who do search better than anyone have realized that the real time conversation is incredibly valuable, which is why they both have agreements to use Twitter data — live conversation information.

I had a conversation with Justin Shaffer this week and he described the service as “collective storytelling”. It brings people together around an event so that they can discuss it. When I checked in at Wrigley Field for a Cubs game, Foursquare told me there were 8 others at the game who had also checked in. Now Hot Potato allows the people at the game, and the ones at home watching in engage in discourse.

Within Hot Potato you can add comments, images, or video to add to the conversation creating a powerful social network of people who experiencing something together. The service can currently be reached through their website but is optimized through the iPhone app (they’re working on other app platforms). Hot Potato also leverages Facebook Connect so no need for yet another username and password. When it comes to sharing the conversation and drawing others in, you can share the updates to Facebook or to your Twitter stream.

Where the Twitter hashtag does a decent job of measure how many mentions a topic has gotten and picking up trending topics, Hot Potato allows for a better use of that conversation content. Most people have heard the phrase “content is king”. That’s wrong now. Shaffer pointed out in our conversation that content is losing out as the most important aspect of experience. Now the social interaction is king. The conversation that is building around topics is more important that the event itself in some examples. Would anyone care about the Tiger Woods fiasco if people weren’t talking about it like they are? Doubtful. The interaction and conversation is now the most important aspect and Hot Potato now curates that better than anyone.

iTunes link to app here