Comments on: How to integrate web benefits for brick and mortar? http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/ By Ryan Graves Wed, 08 Sep 2010 18:40:52 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Ryan Graves http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1323 Ryan Graves Sun, 20 Dec 2009 09:08:21 +0000 http://thedreaminaction.com/?p=3434#comment-1323 The slow adoption is definitely an issue, but an issue worth working <br>towards a solution. The slow adoption is definitely an issue, but an issue worth working
towards a solution.

]]> By: Jason Cohen http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1322 Jason Cohen Sun, 20 Dec 2009 07:47:40 +0000 http://thedreaminaction.com/?p=3434#comment-1322 I'm still skeptical that brick-and-mortar businesses are capable (yet) of integrating into the fancy, mobile, changing world of social media. Most of them still have crappy web pages.<br><br>But I agree that the company that can make even a small dent will be extremely valuable and have significant first-mover advantage as those non-Internet businesses see the light. I'm still skeptical that brick-and-mortar businesses are capable (yet) of integrating into the fancy, mobile, changing world of social media. Most of them still have crappy web pages.

But I agree that the company that can make even a small dent will be extremely valuable and have significant first-mover advantage as those non-Internet businesses see the light.

]]> By: Ryan Graves http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1245 Ryan Graves Sun, 20 Dec 2009 02:08:21 +0000 http://thedreaminaction.com/?p=3434#comment-1245 The slow adoption is definitely an issue, but an issue worth working <br>towards a solution. The slow adoption is definitely an issue, but an issue worth working
towards a solution.

]]> By: Jason Cohen http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1244 Jason Cohen Sun, 20 Dec 2009 00:47:40 +0000 http://thedreaminaction.com/?p=3434#comment-1244 I'm still skeptical that brick-and-mortar businesses are capable (yet) of integrating into the fancy, mobile, changing world of social media. Most of them still have crappy web pages.<br><br>But I agree that the company that can make even a small dent will be extremely valuable and have significant first-mover advantage as those non-Internet businesses see the light. I'm still skeptical that brick-and-mortar businesses are capable (yet) of integrating into the fancy, mobile, changing world of social media. Most of them still have crappy web pages.

But I agree that the company that can make even a small dent will be extremely valuable and have significant first-mover advantage as those non-Internet businesses see the light.

]]> By: Ryan Graves http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1241 Ryan Graves Wed, 16 Dec 2009 15:16:21 +0000 http://thedreaminaction.com/?p=3434#comment-1241 ding ding ding. social support is exactly it.<br>I hope that the slower, non web, brick and mortars start to realize it soon<br>or people are going to be ordering even their food and beer off the web soon<br>(oh wait they already are). ding ding ding. social support is exactly it.
I hope that the slower, non web, brick and mortars start to realize it soon
or people are going to be ordering even their food and beer off the web soon
(oh wait they already are).

]]> By: Nate http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1240 Nate Wed, 16 Dec 2009 15:12:49 +0000 http://thedreaminaction.com/?p=3434#comment-1240 Evangelism. Our friend's eye balls. Thats why creating an unbelievable user experience is key, we talk about it. We are so connected on the web, that 12 evangelist can breed 1200 new customers in minutes. If companies aren't monitoring their customers conversations and building metrics around them, they are screwed. Evangelism. Our friend's eye balls. Thats why creating an unbelievable user experience is key, we talk about it. We are so connected on the web, that 12 evangelist can breed 1200 new customers in minutes. If companies aren't monitoring their customers conversations and building metrics around them, they are screwed.

]]> By: Ryan Graves http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1239 Ryan Graves Wed, 16 Dec 2009 15:04:16 +0000 http://thedreaminaction.com/?p=3434#comment-1239 Take dollars out of the equation, how do we vote now with web services that<br>are often free? Our eye balls is the easy answer but think there are other<br>ways we vote that we don't even realize. Take dollars out of the equation, how do we vote now with web services that
are often free? Our eye balls is the easy answer but think there are other
ways we vote that we don't even realize.

]]> By: Nate http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1238 Nate Wed, 16 Dec 2009 14:58:30 +0000 http://thedreaminaction.com/?p=3434#comment-1238 Thats hard to do. We're rightfully lazy, no one wants to have to "work" to appreciate a brand. You can offer feedback and hope they listen...but they often don't - and the feedback loop is broken. Voting with my dollars is about the only power I feel like I exert on companies. So we follow that path, and poorly managed retailers go out of business. Is there another way that doesn't force me to work? Thats hard to do. We're rightfully lazy, no one wants to have to “work” to appreciate a brand. You can offer feedback and hope they listen…but they often don't – and the feedback loop is broken. Voting with my dollars is about the only power I feel like I exert on companies. So we follow that path, and poorly managed retailers go out of business. Is there another way that doesn't force me to work?

]]> By: Ryan Graves http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1237 Ryan Graves Wed, 16 Dec 2009 14:40:51 +0000 http://thedreaminaction.com/?p=3434#comment-1237 Help me answer this question, how as customers can we help retailers and<br>other businesses improve? Help me answer this question, how as customers can we help retailers and
other businesses improve?

]]> By: Nate http://thedreaminaction.com/2009/12/15/how-to-integrate-web-benefits-for-brick-and-mortar/comment-page-1/#comment-1236 Nate Wed, 16 Dec 2009 14:34:55 +0000 http://thedreaminaction.com/?p=3434#comment-1236 My interest is mainly just driven by curiosity. I'm unemployed, so I have too much time to think. <br><br>I want to add that customers used to want to interact with business on a formal basis but now they want to identify with them - and thats where this social web (and 4sq. thing) helps. Managers need to embrace their role change from backstage operator to transparent engaging friend, and creating user experiences that customers want to identify with. Game play, technology, and social media are the tools some companies are using to create this engaging environment. Its really hard to see local business doing a piss-poor job improving user experiences here in south bend, IN. I really want to buy local, but they just aren't creating the good feelings some online retailers are. My interest is mainly just driven by curiosity. I'm unemployed, so I have too much time to think.

I want to add that customers used to want to interact with business on a formal basis but now they want to identify with them – and thats where this social web (and 4sq. thing) helps. Managers need to embrace their role change from backstage operator to transparent engaging friend, and creating user experiences that customers want to identify with. Game play, technology, and social media are the tools some companies are using to create this engaging environment. Its really hard to see local business doing a piss-poor job improving user experiences here in south bend, IN. I really want to buy local, but they just aren't creating the good feelings some online retailers are.

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