Comments on: Institutional Advantage

By: Ryan Graves

Ryan Graves — Tue, 09 Feb 2010 20:08:13 +0000

smart stuff, I think you're absolutely right about the benefits to that
approach. 4sq has definitely done that well.

By: reecepacheco

reecepacheco — Tue, 09 Feb 2010 20:05:20 +0000

we've very much taken the 'bottom-up' approach – going directly to end-users
and building momentum before going to the powers that be to institute us as
the rule. i think 4sq has already done the same thing – got people to play,
demonstrated potential, then institutionalized. makes sense. if you start
from the top down i think there's a backlash from end-users.

By: Ryan Graves

Ryan Graves — Tue, 09 Feb 2010 18:49:19 +0000

You guys are kickin ass at that. I'd love to hear how you develop your
longer term strategy.

By: reecepacheco

reecepacheco — Tue, 09 Feb 2010 18:24:09 +0000

good one. we consider institutional partnerships as creating a defensible position. getting your product/service ingrained in the mesh of a larger system is key.