THE DREAM IN ACTION

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February 9, 2010
Posted by Ryan Graves

Even more entertaining.

The number of brands that are jumping on the Foursquare train is awesome. We’ve been talking about the no-brainer that is engaging with your customers and it’s very satisfying to see it happen with such strong companies and brands.

Zagat


Mashable reports:

Zagat is calling the partnership “Foodie Love,” and there’s even a new accompanying foodie badge. Zagat.com is extending the partnership beyond Foursquare and starting a “Meet the Mayor” online interview series that will feature discussions with prominent Foursquare mayors.

Foursquare’s relationship with Zagat is clearly an answer to Yelp’s introduction of check-ins, especially given the trusted and prestigious nature of Zagat content.


Warner Bros.


You’ve all had a blast playing foursquare, and now the entertainment continues. Chris Dixon said that the next big thing would look like a toy, and take my advice here, Dixon knows what he’s talking about. No a game is becoming a way for movies and tv programs to bring the story off the screen and directly into the lives of viewers.

Through the promo’s & tips that these brands are offering, users/viewers can live vicariously through the characters. I’m so pumped on this. Of course, it wouldn’t be Foursquare without a badge to go with the campaign.

“Visit and check-in on Foursquare at any of the locations on our Valentine’s Day inspired list of the most romantic places in New York City, San Francisco, Chicago, Los Angeles and Boston to get a Valentine’s Day badge! Then go see the movie, in theaters on February 12!”


HBO


Now HBO’s new show “How to Make it in America” that has been compared to a New York based entourage, will also run promo’s through Foursquare. With 4SQ’s huge NYC presence I guarantee this blows the show up! What if the Jersey Shore guys gave tips? I guess nobody wants to live vicariously through them…

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  • Hi. I'm Ryan Graves and this is my personal blog. I'm an entrepreneur living in San Francisco, but I'm from San Diego. My wife blogs too, and I love my family.

    I'm the CEO of UberCab the radest startup on earth. Here's more about me, and more about my work.





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