THE DREAM IN ACTION

…we seems to have a lot in common.

In this short interview of Jeff Bezos, now CEO/Founder of Amazon.com, he talks about how he decided to leave his safe cushy job for a startup, Amazon.com. I’ve shared many of his exact thoughts in the process to leaving my safe cushy job at GE to join a startup, UberCab. I really dig his outlook on the decision and his ability to simplify the decision making process.

No matter what your doing, in order to invest well you must be able to look past the immediate to see the future potential return. Luckily for me the decision to join a very early stage startup is an immediate gratification as well. I now have passion for what I’m working on, and this passion is a highly underrated thing. Passion is what will get you up in the morning with a hop in your step. It’s what will push you to call 5 more numbers after being hung up 10 times in a row. It gets you through the suck, and onto the fun.

I think the immediate passion Bezos had for the potential idea of Amazon is what allowed him, and what now allows me to to look past the potential short term risks, which probably aren’t even that significant, and invest in the future. When we define success in the shorter and long term with some level of passion required we see the best possible outcome. Amber says it well:

when we establish a personally relevant framework for success, we become more decisive and action-oriented. when we focus on minimizing regret rather than risk, we become more comfortable in the notion of taking risk. (which i then ask, which involves more risk: having regret or embracing uncertainty?)

establishing a framework allows us to make more decisions faster as we’re able to more easily see the big picture.

My framework for success includes enjoying the process. I wasn’t enjoying that process until very recently but keeping passion for my work at the forefront of my framework allows me to minimize the risks of a startup and invest in the future. Thanks Jeff.