2009
SocialDreamium Gets Closed
Today, I’m announcing my plans to close SocialDreamium, LLC.
This decision, which came about over the last month or so, was a challenging and complex one. Either way, I’ll tell you that this decision revolved primarily around money, competition, vision, and team: maybe the most critical factors of a successful startup.
SocialDreamium was attempting to compete is one of the most crowded spaces on the web at the time. We were building a social media application that would aggregate Twitter, Facebook, and other popular networks. Sound familiar? There are many companies with significant funding and resources who are developing similar applications so it became very difficult for us to see a successful path through that market. Our team was strong but faced many challenges of communication and execution. In short, for us to really drive a lot of users to our product over some of the other startups in the space was like trying to put out a fire with a squirt gun.
