There are many beneficial factors I could write about when it comes to why Silicon Valley (or more specifically, San Francisco) is awesome for starting a company. The reality is that there are very specific business benefits that I’ve experienced over the past 5 months in launching a business and seemingly popular product in SF. The strongest of all of those benefits is the value of customer forgiveness.

In the first 2 months of UberCab being live in the app store, we’ve seen tremendous *but early* growth. We went from doing 5 rides in a single night, to nearly 50 rides in a single night. Bam! We’ve gotten here quickly because we’ve made our product easy to use and awesome to talk about, and the organic word of mouth that everyone covets so dearly is exactly what has driven our growth. But greater than the value of social web word of mouth is the fact that customers are using these channels to help us improve, and we’re listening.

About a month ago we went through a relatively small stretch (a few days) of wacky billing. 1 of 3 trips had a completely wrong total fare and we decided, because we’re a lean & scrappy team that we were going to go face down on fixing the issue and combat the potential bad press with PHAT customer service. It worked. We found that if approached head on, the problems of inaccurate fares were actually an opportunity to expose ourselves to our surprisingly forgiving customers in our most vulnerable state. For that, they loved us. We solidified a number of customers that I suspect we’ll have for a long time to come just because we honestly explained our error, hooked them up with Uber credits, and sincerely said, Thank you.

Launching products in New York, Chicago, or wherever else, I’m convinced that you wouldn’t have the same customer forgiveness as you’d see in the Valley. People here understand product infancy, they understand under resourced teams and they generally respect the sheer man hours and passion that goes into making a product work even half the time. It’s truly been mind boggling the amount of love, forgiveness, and sharing we’ve seen around UberCab over the past 2 months being live.

All I can say now is, thank you dear clients for sticking with us. We won’t stop busting our ass, being PHAT on customer service, and generally working hard so that you keep saying, WOW…and forgive us from time to time.

**value of customer forgiveness might be coin-able, if so feel free to quote ;)

Back in October I wrote a post about wanting more feedback on this blog. I vowed that if you gave me feedback, I’d listen and sculpt the content of this blog in such a way that it was valuable for you, the reader. I’ve often struggled with the question, should I write for the audience? or, should I write for myself? I’ve found that a mix is the best for all of us. If I’m not really engaged and passionate about what I’m writing it’s probably not going to come off as very interesting to you, and sure as hell if I’m not interested in the topic then I’m wasting my time writing.

What I haven’t done to-date is share the feedback I received so I want to do that today. It’s important to me to let you know that your “voice” is being heard, and that I actually have been listening to your feedback. One of my favorite startups out there is Rypple, a Toronto based company that creates tools that make it easier to grow as a professional. Their feedback tool which allows for completely anonymous input through email or in this case an embeddable widget (which is still in the side bar to the right) is perfect. The people at Rypple are some of the best and you should follow their progress and use their tools at your company. Check out (@jaygoldman, @ddebow, @dpriemer) Anyway, anything you write in that box is completely anonymous, otherwise I’d give some credit to those who contributed. You know who you are so thank you!

Here are a handful of the tips and feedback that I got…

“I like to hear what motivates you as an entrepreneur– to hear your special reason and drive.”

“I love what you write about – its a must read blog… thanks! It would be great if you wrote more about some controversial topics – the BS of arrogant entrepreneurs, the Kool -Aid drinkers etc. But – don’t be negative, just honest.”

I really like this idea and I’ve not written about it yet. I definitely plan to… (I frickin hate the Kool-Aid drinkers)

“blog what you want, it’ll be best if you like it.”

“Could you talk more about lessons learned from start-ups and their culture and how that influences what you are doing at GE. but in general, keep mixing it up and making it interesting in every blog post.”

Because I do work at GE full time I’ve refrained from writing about it so far. I have been contemplating writing a series of ‘how I use startup lessons in the corporate world’ type posts. I appreciate your feedback here and will start to take more action on it.

“Your stuff is great Ryan, one of my regular reads.”

And that kind of feedback is what keeps me going! I appreciate all of you who take the time to read this blog a few times a week. I will continue to listen to your feedback, feel free to post it in any posts comment section or anonymously in the Rypple tool to the right ——->