June 17, 2009
Posted by Ryan Graves
Identifying An Audience: This Ain’t For Everyone
I’ve been reading Seth Godin’s brilliant book, Tribes, over the past week. One of Godin’s theories in the book, that I definitely buy into is the importance of carving a niche with your message. A Tribe by Godin’s definition is a tightly interacting group of people, bound by a special interest. His call to action [...]
