2009
Identifying An Audience: This Ain’t For Everyone
I’ve been reading Seth Godin’s brilliant book, Tribes, over the past week. One of Godin’s theories in the book, that I definitely buy into is the importance of carving a niche with your message. A Tribe by Godin’s definition is a tightly interacting group of people, bound by a special interest. His call to action is for “you” to be the leader of that tribe. It’s time for “you” to step up. He also notes, about tribes, that if they’re too broad they will be diluted and never really operate optimally, or have any real impact on the world. The leaders message, if broad, will be lost with all the other broad messages. It’s the same issue as we’ve all read about before on the web, the signal vs. noise paradox.
In order to avoid getting lost among the others, I thought it would be appropriate to define the types of individuals that I think have enjoyed THE DREAM IN ACTION so far. I never rule out any transitions or changes in focus as experiences, both yours and mine, change. “The only constant is change” so I think it would be foolish to say that this blog won’t.
Here are the types of folks I think would dig this stuff:
1. Mustard Seed Entrepreneurs
By ‘mustard seed entrepreneur’ (did I just coin this term?) I mean those who don’t necessarily have tons of experience running a company and may only have an idea the size of a mustard seed. This includes early stage startups, “we just launched” types, or those who have an idea but are not really sure how to make it something real. The key is that we’re still learning how to extract potential out of ideas with our actions.
