THE DREAM IN ACTION

I recently read Purple Cow by Seth Godin. Seth is a professional speaker, a writer and an agent of change! It has been said that “Seth Godin may be the best intuitive marketer alive today”. I’ve read marketing books before and this one is different! The idea of the purple is this… When you drive [...]

Seth Godin, author of many great business books, most recently The Dip, wrote a ‘how-to’ that I found interesting and useful on his blog. His premise is that a business book is not like a cook book. It’s not just a recipe, its a recipe for 2 or 3 pages but the rest of the [...]