2009
Minimizing Mistakes: 3-2-1 Test, then Launch

So, I’ve been focusing on both mastering and minimizing mistakes. Mistakes lead to a less “dreamy” lifestyle, the opposite of what we’re trying to achieve here. If you’ve been reading, you know that I recently closed my first startup, so I am excited to get back into a project. Before I sink dollars and time into ‘the next big thing’ I’ve created 4 simple rules for myself on what I will do before diving all the way in. Pay attention.
No, I’m not just going to ask my friends if they think it’s a good idea, I’m not just going to poll my twitter followers (although I do love you guys!), and I’m not just going to do one Google search (or Bing!) to find the obvious competition. I’m going to force myself to be analytical towards, and skeptical of, the opportunity in order to protect the downside and make sure the option has a runway.
Let me first explain why further precaution is necessary. When you ask a friend “would you buy this product?”, 80% of the time they’re going to say yes. They don’t want to disappoint you and people hate the word, No. Instead of asking ‘would’ you buy, ask them ‘to buy‘, right on the spot. You’ll have a much more accurate understanding of whether or not you have something of value. This is called dry testing and I’m going to try and become religious in using this & similar methods in the future when testing ideas. Here are the 4 must execute steps to how I’ll dry test:
lanjut →

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=c5c63f77-2906-4a55-b3da-1860b4db8aed)















